K-Way, Kings Road, London

Seamless Retail Flooring & Decorative Surface Finishes.

A bespoke commercial flooring installation for the K-Way Store, combining contemporary design with durable decorative surface technology. Using a combination of Ideal Work Rasico® Touch and Microtopping® systems, the project introduced textured seamless flooring and striking retail display finishes tailored to the modern aesthetic of the space.

The store features a light grey textured floor finish that creates a clean, architectural backdrop throughout the retail environment, contrasted by bold black shelving and product display units to enhance depth and visual impact. The combination of lighter floor tones with darker feature elements creates a refined, high-end retail atmosphere while maintaining practicality for daily commercial use.

Designed for high-traffic commercial interiors, the decorative cement-based finishes offer long-term durability, low maintenance, and exceptional design flexibility. The completed Chelsea project demonstrates how seamless microcement flooring and textured decorative coatings can elevate luxury retail interiors while supporting functional day-to-day performance.

This K-Way retail installation highlights the versatility of Ideal Work systems for commercial refurbishment projects, designer retail spaces, and contemporary shop fit-outs across London and the UK.

Installer: DC Flooring

Private House, Ponteland, Newcastle

At Ideal Work, we specialise in innovative decorative surface finishes for floors, walls, ceilings and furniture, offering a superb range of materials in virtually any colour and style. Our collection combines contemporary design with exceptional durability, making it suitable for both residential and commercial environments.

Our product range includes the remarkable Nuvolato Architop®, a slim yet striking power-trowelled concrete finish with a seamless industrial aesthetic. Microtopping® delivers elegant smooth floors and beautifully textured walls with minimal thickness, while Solidro® provides an ultra-tough, durable and waterproof solution ideal for wet areas and demanding spaces.

The wider range also includes Purometallo® real metal finishes for walls and furniture, Rasico® and Rasico Touch® for external applications, plus the terrazzo-inspired Lixio® and Lixio Plus® systems, alongside a complete range of preparation products and protective sealers.