Micro Cement is one of the Foremost Trending Decorative Styles Globally.
Founded in 1997, Ideal Work’s decorative finishes have expanded into global markets, gaining international attention which led to the acquisition by the Bostik Group in 2020. The Ideal Work range has been represented in the UK for over 10 years by Ideal Work UK.
Our exclusive range of micro cement can transform any surface in as little as 3mm. Ideal Work’s innovative systems are ideal for creating seamless commercial spaces as well as for modern luxury homes.
Born in Italy…
The story of Ideal Work UK started in 2008 in the Italian hilltop village of Asolo, where the husband and wife team John Walter and Nicole Kreel met Ideal Work.
Nicole was presenting her MBA course on “Law in the context of International Business” to an unsuspecting audience including Luca Seminati and Maurizio Pontello, owners of a then-modest sized SME, Ideal Work srl. John, who’d moved from the UK to Paris at 18 years old to start his career in building and decorative trades, was meanwhile in the process of building their family home in the nearby Borgo of Liedolo.
…Raised in the UK
A strong friendship and working relationship was forged between Nicole and John, and Luca and Maurizio so, when Ideal Work were looking to consolidate their presence in the UK 4 years later, Nicole and John offered to “have a go” and swapped the hills of the pre-dolomites for the glorious Sussex Downs, and a good meal at a trattoria for a solid diet of Radio 4!
John’s technical background paired with Nicole’s legal business background equipped them well for the challenges that the last ten years have brought. With a capable UK team growing each year, the team’s focus is on developing and supporting relationships with design professionals, building contractors, and, most importantly, installers so that the Ideal Work brand can maintain its excellent reputation for high quality, and durable floor and wall finishes.
The pair established the business first in Lewes, and in 2024 saw their move to larger premises in Hailsham where the company is able to offer extended training opportunities as well as “Deep Dive” events with Architects and Designers into the incredible world of Ideal Work Microcement and Decorative Finishes.
Ideal Work UK is able to offer a next day delivery service, support, and training, as well as the highest level of technical know-how.
Every Surface is a Unique Work of Art
Ideal Work systems and solutions are valued for their beauty and versatility. Obtain a unique, attractive, valuable finish that can only be provided by true artisan craftsmen and quality materials.